The link trail:
http://mocoloco.com/fresh2/2011/06/01/lineup-surfaces-by-3form.php
http://www.architonic.com/ntsht/new-new-new-new-york-design-news/7000608#top

According to this page, this product is a new pattern in 3Form's 100 Percent line (which I believe uses 100% post-consumer waste):
http://www.eco-structure.com/finishes-and-surfaces/3form-lineup.aspx

I like to be able to put really hot pans down on my counter, so this wouldn't fly in our kitchen...but a bathroom maybe...